You’ve got a great new feature. How do you let your users know?

This post originally appeared as a guest blog on the excellent Nathalie Nahai’s website. Nathalie has since removed the blog section of her site however, and so I’m reposting it here. Naturally, having spent months researching, designing, and developing a new Awesome Thing for your website, you’ll be wanting to shout about it. ‘What an achievement!’ …

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Amazon Cart

Recently, Amazon launched a Twitter feature that allows users to respond to a tweet containing an Amazon product link with the #AmazonCart hashtag, which will then add the item in question to the user’s shopping basket. As Ars Technica wrote, the utility is minimal, and the business goals quite clear. And fair enough, because they …

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Supermarkets: Part two

Those self-service checkouts at supermarkets: constantly frustrating, yet I can’t resist using them. But reflecting on the subject led me to thinking about other parts of the supermarket experience, and how they might be improved to the benefit of both the business and the consumer. A couple of ideas occurred to me. 1) Checkout Bonus …

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Supermarkets

I may be romanticising this, but so far as I understand it, there was once a time in which the purchase of groceries necessitated human contact. More than this, it required bartering: careful negotiation, ever-vigilant of your opponent, warily wading through the pricing swamp, scanning for the many traps into which one may be lured, …

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